Such as employment status, marital status, religion , among other characteristics that allow us to create a Buyer Persona, that is, the target customer to visit our website or consume our product or service. Defining a Buyer Persona is essential in any PPC campaign , since in this way we direct our strategy towards a clearly defined goal, which also affects budget spending, avoiding generating clicks from internet users who are not interested at all in our brand, product or service. Now, it is important to know what our
Buyer Persona is looking for on the internet. To do this, we can start from two points: put ourselves in the place of the Buyer Persona in question, or we can use tools, such as Google Trends and Facebook Audience Insights. These tools will allow you to know fax number list data about the target audience you want to reach, such as age, gender, among many other data. In the specific case of Google, once you have clearly defined the Buyer Persona that we want to reach, the next thing is to define a keyword, that is,
the keywords that will serve to show the ad to target users. CTA inbound sales service The keyword, key when performing PPC in Google Ads Once your Buyer Persona has been defined, now it's time to choose the keywords for your Google Adwords campaign , which will allow you to activate your PPC ad when users do a search in search engines. Previously we have explained what keywords are, and how they are used. However,