Remember that while email marketing and social media usually dominate holiday marketing, your blog is a great Black Friday tool to keep in mind! Advertising Continue reading below Don't Forget: Use Google Analytics to Track Your Black Friday track the progress of all your efforts. Google Analytics makes it easy to set up UTM tracking goals and parameters so you know instantly if you need to make any changes to your strategy, which you can learn more about here. It's also a good idea to keep this data year after year and review it before creating a marketing campaign for next year's holiday season.
What are your tips for a successful holiday and Black Friday marketing campaign? Share in the comments below! Ever since Google's Gary Illyes dropped his first mobile index announcement at Pubcon, there's been a lot of theory, guesswork, rampant speculation, panic and confusion about what exactly that means. Will desktop users get mobile sites? Will sites without the Mobile Friendly targeted email list designation suffer? Do we need to change all of our canonical tags? How will Google deal with the reduced token corpus? What the heck are tokens and a corpus? Google said it's still figuring out exactly how to handle some issues, but that's probably not comforting for many businesses that rely on Google traffic to pay their bills.