Capgemini Cars Online Study 2009/2010. • According to the J.D. Power and Associates, 68 percent of used-vehicle buyers and 77 percent of new-vehicle buyers use the Internet in their shopping process. • According to National Automobile Dealers Association (NADA), nearly 90 percent of car buyers today are using the Internet to help make their purchasing decisions.
• Investments have been steadily increasing email list over the past few years in Internet marketing. According to a survey from Autobytel, 93% of dealers have increased their online marketing budgets in the last five years - more than half (56%) have increased their online marketing budgets by 50% or more. These numbers clearly show that it's more important than ever for auto dealers to have an online presence. Despite this, some auto dealers still dedicate only a fraction of their advertising budgets to online marketing. Advantages of Internet marketing over traditional marketing.
A dealership that does not use Internet marketing is more likely to lose all these important prospective buyers. If you are one of them, consider the following reasons why you should choose web marketing over traditional marketing. One-to-one approach Using Internet marketing, a dealer can send marketing messages personally to the targeted user. When a prospective buyer browses through the Internet, he/she typically goes through the sites online and refers to the products and services offered.