I speak with a lot of people who are frustrated that their content marketing strategy doesn't seem to be working. In fact, in some cases, their entire content strategy seems to be a miserable failure. why is this the phone number list case? If phone number list content marketing is such an important marketing method, proven to be successful, and used by nearly 90% of businesses, then why do so many businesses feel like their strategy is useless and ineffective?
There are some common trends that characterize many of these “failed” content marketing strategies. In most cases, the phone number list strategies did not “fail” at all. The "strategy", whatever it was, was not clear enough to guide the company towards its goals. Instead, the phone number list strategy needs a hard reset and reprogramming. This new programming comes in the form of SMART objectives.
Why I'm Concerned About 'Strategy'
Content marketing is something everyone does, but few people are very confident about it. You may have read CMI's industry survey, which explained that only 9% of B2B marketers think their organization's use of content marketing is "very effective." This leaves the phone number list vast majority of the industry in a situation where they are not completely confident in their efforts.