When designers receive product requirements, they will design according to the demand background, goals, and users, output interactive documents, and improve various details, including special status, style and size, etc. In a company system with relatively complete procedures, how can designers obtain their own design evaluation results from product feedback and data after the requirements are launched? How to reflect its own design value?
If you want to discover the value of design, you can't just ignore the basics and just analyze the data and the results of the user research interviews. Instead, you want to start from the demand itself, return to the starting point of design, and fundamentally look for clues of design value, and finally obtain a complete value outline. .
When it comes to the source of demand, there are mainly two cases:
product demand;
Design optimization requirements.
The design value in the two demand sources is generated in the whole process of "demand generation - design - product/function launch", and the value of the design is different in each stage.
100% of the design optimization requirements can be used as the result of design value promotion. The main key point is the early embedding of data. Therefore, the article mainly focuses on extracting design value from product requirements .
1. Design value in demand generation
Design begins to generate value from the moment it receives product demand. Mature designers will not be frightened by long PRD descriptions, nor will they be confused by PM's short-sentence requirements, but first sort out the content of the requirements, and split them from PRD or description according to their own design habits Identify the design key points, design details that need to be supplemented, problem points, etc. (after all, the PM's ability and work habits are different, and the designer should also be flexible when docking). Before starting the design, it is necessary to communicate with the PM to confirm the requirements, expected goals, and doubts.
Here comes the point.
Before the start of the design, the process of "tear X" between the designer and the product, in fact, the design has already begun to intervene in the demand. The user behavior path, behavior, jump logic, special state, and user's psychological expectations in the product requirements are all Try to check with PM as much as possible. These processes are all processes in which design affects product decision-making or design promotion, but most designers do not realize... After a fierce "tear X" process, there are generally two results:
(1) There is no problem with the demand
Follow-up design can be done with peace of mind, and there are no "pits" within the current controllable range - the design value is reflected in: 0 (the number here represents the workload that can be used to report, not the actual workload)
(2) Demand has been adjusted
Start the design after the requirements are adjusted according to the "tear X" result - the design value is reflected in: quantifiable demand adjustment points (the design-driven demand adjustment points can be directly described in the report)
2. Design value in design
In addition to the workload and working time, the value embodied in the design also lies in the selection of design methods, the processing of design details, and the b2b data quantity and quality of the output of the design scheme, which will not be repeated here.
It should be noted here that the detail processing in the design can focus on data embedding, which is a way to strip the design value from the product requirements and obtain intuitive data representation. The specific design details will be given in the product/function launch.
3. Product/function launch
After a product or functional module is launched, data can be tracked and collected for a period of time, and the intuitive feedback results of design value can be found from it. Here, it should be noted that the design value points are stripped from the product requirements, such as:
(1) Product description
Add XX function or optimize XX function
(2) Design value extraction
It can be judged and extracted from the following aspects:
A. Whether there is a page style change, such as adjusting the drawer navigation to the top navigation - the data feedback can include: page visits, module click-through rate, etc .;