And there's no denying how annoying it is to constantly unsubscribe from unsolicited emails that find their way through spam filters. However, it might surprise you that email marketing is one of the most profitable digital marketing strategies in 2021. Email marketing is also effective for lead generation, lead nurturing and sales, with an impressive roi of $42 for every dollar spent! Yet a good email marketing strategy is as rare as chicken teeth, and most of those emails will inevitably end up in junk folders. Not just because the email itself is bad; some of them may be exemplary, but nevertheless fail because they are undesirable. What makes the difference between success and wasted resources is who receives those emails.
That's why you need to focus on building an email list with recipients who won't roll their eyes when your message pops up. Linkedin is a great place to start. It's a company mailing list hub for professionals and businesses who want to expand their network and connect with other high-quality accounts. This is where you will find promising contacts, prioritizing quality over quantity. However, you can't just scrape off the contacts and go for it. I mean, you can, but don't be shocked if it doesn't bring you any of the results mentioned above. There's a right way and a wrong way to use linkedin for your email marketing efforts. Here, we'll show you the right way through a few steps that make things easier for startups:step one:
Use linkedin to find the right audience and leads. Step two: connect with people in a meaningful way. Step three: create the message that won't make them roll their eyes. Use linkedin to find the right audience and prospects who wants your emails, anyway? Let's say you own a fintech startup. Does your high school buddy who really loves making those mind-blowing cakes that look anything but desert want your email? Not really. But, that connection you added last week that works in cybersecurity? It's a good game! That doesn't mean you should remove the baking lover from your linkedin — just skip it when thinking about your email marketing list. The “spray and pray” approach no longer works; he never did.