Purely and others accepting cpls (cost per lead) on time, but with a better priority in their action calendars. Although during the last year it has been possible to see a growing increase towards the cpl. Almost 40% of the companies surveyed work equal numbers of cpl and cpm campaigns, and more than 23% affirm that most of the actions they launch are cpl. Qualitative recommendations of the study any report provides a lot of interesting numerical data that should be taken into account, but the advertisers themselves also provide extra valuable information in the form of recommendations and good practices.
Berta campos , an emailing expert on the cyberclick team, conveys the qualitative ideas contained in the study, " some of the inputs are related to the saturation of the channel or the lack of diversity and new campaigns, although we believe that Image Masking this represents at the same time an opportunity for brands in terms of differentiation and expected good response if the shipment is of value offers for the recipients ”. It is also highlighted that it is essential to create and layout adaptive and conversion-oriented pieces (calls to action), in addition to ensuring the quality and personalization of the messages.
Or the importance of carrying out a/b tests in the initial stages of distribution of campaigns in the channel.the simplicity to generate more engagement on social networks by berta campos , published on may 15, 2017 do you want to be successful with your social media content? Stop complicating your life! Engagement on social networks has a "snowball" effect: it's hard to get started, but once your content begins to gain virality, inertia takes over . That's why digital marketers do everything possible to find the magic formula of social media engagement... And the answer may be much simpler than you imagined.