Communication strategies can also be subdivided in content and can be divided into the following major categories:
Dissemination goals, what is the goal of your content dissemination? What kind of "core experience" do you need users to achieve when seeing this content, and what kind of people are your communication audiences, who do you want to talk to?
The communication media is easier to understand, that is, where do you plan to say these words to the target audience, and what information do you convey? And finally the path of transmission; how are you going to get them to hear what you have to say?
3) Creative ided
Creativity is better understood, that is, what kind of creativity should your content use to achieve? For example, the type of story, case type, dialogue type, and scenario type on the short video are all types of content outputs that belong to an idea.