Jun 18, 2022
In Welcome to the Tech Forum
For example, the customers served include e-commerce, education, and entertainment voting, then It is necessary to make a system for each Whatsapp Database different category. Only in this way can we establish the status of opinion leaders in a topic field, and realize the possibility of getting from cognition to traffic leads. This is also the difficulty of TOB content Whatsapp Database marketing, and it can be regarded as a long-tail service. Therefore, the new organization of the TOB Marketing Department in 2020 is: new media operations, PR brand public relations, media relations, KA key customer sales and channels, SEO, and SEM are the group models. In essence, from the perspective of staffing, there is not much change, but the content But it is a bit heavier. The content team can put it in new media or integrate PR. Secondly, the "sales BD team" of the human sea tactics is updated and iterated to "fission growth, long-tail service content team", and the sales leads obtained by the operation Whatsapp Database activities can be fed back to the major customers. 2. Differentiation of content design Since content products are marketing tools that empower "SAAS, SCRM", they also need to have unique value in Whatsapp Database order to more easily gain the favor of customers with pain points. Just like my point of view, after the era of content marketing has entered the outbreak period, "the best quality articles are the favorable guarantee for the best results". The so-called "high-quality content" can be PGC or UGC, but it must be systematic and differentiated, rather than directly reproduced. Whatsapp Database The data generated by the head platform tells us that TOB companies have the best content for long-term customer acquisition. The format is "Report + Case + Methodology". In the early stage, customer acquisition Whatsapp Database depends on content, and a certain amount of manpower and time period must be invested. Generally, in the early stage, most of them are strong BDs. Around the founder relationship, invite friends to use, shape cases, and then use the content to write cases and distribute them through channels. There is a small flywheel of growth. Content is characterized by "exclusiveness", authority, depth and practical value.