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Raihan JIbon
Jul 30, 2022
In Welcome to the Tech Forum
Don't Allow for the User Research Needed to Define Accurate Personas—it's Still Possible to Create a Character Based on What the Team Knows About the Users . If the Product Is Available in the Market and Has Real Users, You Can Use Customer Support Records and Web Analytics to Create a Persona. a Persona Created Using This Approach Is Known as a Provisional Persona , and Is a Great Placeholder Until Real Personas Are Created. During This Step, It Is Very Important to Avoid Generating Stereotyped User Persona (Users That Have No Relation to the Reality of the User). Completely Fictional Stories of Imaginary People Based on Little or No Research Add No Value to the Design Process and Can Actually Be Detrimental. Also, Poorly Constructed Characters Can Easily Undermine the Credibility of This Technique. Identify executive list Behavioral Patterns from Research Data the Next Step Is to Analyze the Results of the Investigation . the Goal During This Step Is to Find Patterns in the User Research Data That Allow Similar People to Be Grouped into User Types. There Is a Simple Strategy Suggested by Kim Goodwin: Once the Investigation Is Complete, Make a List of All the Behavioral Variables (Ie, the Ways in Which Users' Behavior Differs). Compare Each Respondent (Or Real-Life User Attributes) with the Appropriate Set of Variables. Identify Trends (Find a Set of People Who Group into Six or Eight Variables). These Grouping Tendencies Will Then Form the Basis of Each Person. Create People and Prioritize Them Next, It's Important to Assemble a Character's Descriptions Around Patterns of Behavior. the Researcher's Task Here Is to Describe Each Person in a Way That Expresses Enough Understanding and Empathy to Understand the Users. During This Step, It's Best to Avoid the Temptation to
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