Jul 30, 2022
In Welcome to the Tech Forum
Flowers are becoming more and more attractive, and new business forms emerging under the theme of new consumption and new retail often make people feel less reassuring. Milk tea shops with long queues, bakeries closed due to expired flour, supermarkets with fresh seafood, steaks and Chongqing snacks, unmanned vending machines Buy email list ranging from coffee, freshly squeezed orange juice, power banks to hairy crabs, every day The new species that are born are puzzling. methodology is an insight into consumer needs . Thinking transition from online to offline This methodology has become commonplace in the Internet product design and R&D process: the biggest function of the product manager is to undertake upstream technology and downstream needs, and find large-scale usage scenarios. This is a very high leverage thing, because the marginal cost of adding a user to Internet products is usually extremely low, so grasping a usage scenario may correspond to the problem solving of tens of thousands of people in the future, which can bring extremely high usage, which eventually translates into monetary income. When it comes to physical retail and consumer goods, this pattern still exists, because retail and consumption also have economies of scale. The most important thing is that the store type, format and product can meet the needs of a sufficient amount of consumers. Talking to people from traditional retail backgrounds, their biggest problem is that they tend to focus on some relatively subdivided links. Representing the trend of future consumption What are future-oriented consumer needs? My views have been basically said in the PPT on the following page. The information in this picture is quite complex, so let’s do some interpretation. Urbanization : Hyperurbanization is the direction of future forms of human social, commercial and cultural organization. The process of urbanization will continue, in the form of urban agglomerations (vs. a large number of scattered small towns), the latter motivation is that large cities have scale effects and network effects (things with these two effects tend to appear self-actualizing properties). But the problem brought by big cities is congestion, which is manifested in overloaded infrastructure, reduced efficiency, environmental pollution and fragility (a large number of people and systems gather together, and once a problem occurs, the negative effect is very large).