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Omar Faruk
Jul 17, 2022
In Welcome to the Tech Forum
Email Marketing Campaign 4) Personalize with a special offer Instead of sending the same general discounts and offers to everyone, why not personalize them according to the segment your customers belong to? As consumers are exposed to more relevant offers, they may notice an increase in CTR and conversions. Example: PetCareRx PetCareRx is an online retailer of all kinds of pet related products. Many of their products need to be reordered by customers every 3-12 months. They used common ghost mannequin effect discounts and offers for all their customers, but found that they didn't work in the long run. So they decided to take an innovative approach and personalize their customer offers. Using predictive analytics, we were able to offer significant discounts by email to customers who are unlikely to buy, and small discounts to customers who are likely to buy. As a result, the response rate of the campaign has more than doubled without increasing marketing costs. In addition, quarterly sales increased 38% and profits increased 24%. Example: Uber Uber uses a personalization strategy based on the location of the customer or the location of the most frequent trips. Based on such knowledge, they segment their customers and send personalized offers and discounts.
They May Notice an Ghost Mannequin Effect content media
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Omar Faruk

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