Apr 20, 2022
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More commonly known as CMP, created Phone Number List specifically for the collection and management of consent. Adopting a CMP, which can be developed internally or acquired by external partners even for free, therefore becomes essential if you want to operate in Digital Marketing and that is why marketers and publishers Phone Number List should not only install a CMP compliant with the IAB standard but also make sure that its partners have joined this solution, while tech companies should register in the infrastructure's Global Phone Number List Vendor List and update their systems to comply with the consent signal. Obviously, the CMPs released in recent Phone Number List months are many, so it is essential to know the main features they should have. First of all, they must comply with the IAB Framework in order to distribute the consent to all companies that are part of the ecosystem; manage third party data to offer users the ability to decide who to give consent and publishers to choose Phone Number List the players to work with; allow publishers to customize the user experience; guarantee an easy and fast implementation and finally be independent, i.e. not connected to other products and only Phone Number List provide for the collection of consent information. Concerns the protection of personal Phone Number List data of online users and will therefore have a strong impact on the world of digital marketing. Companies that are already preparing will have an advantage. Among the novelties Phone Number List there is the short-term cookie 31 Jan 2019 Gaetano Polignano Country Manager, Tradelab The world of online advertising is already preparing to welcome the new ePrivacy regulation of the EU, expected in 2019. The scandal linked to Facebook and Cambridge Analytica has opened the eyes of many Phone Number List people and highlighted the importance of personal data have for companies that move in the online sector.