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Shakib Khan
Jun 19, 2022
In Welcome to the Tech Forum
Mobile shopping app installation hit a new Coinbase User List single-day record on Black Friday, with around 2.8 million downloads, up nearly 8% year over year, according to preliminary estimates from Sensor Tower Store Intelligence. Walmart, Amazon and Shop took the top three spots for most downloaded shopping apps for Black Friday 2020 Coinbase User List overall. Walmart, Target and Best Buy were the top three brick-and-mortar retailer apps. Amazon, Shop and Shein were the top three online-only apps, according to the report.​ Between Nov. 1 and Nov. 29, shopping app downloads reached approximately 59.2 million across the U.S. Apple App Store and Google Play, A 15% increase from the same period Coinbase User List in 2019, per the report. Dive Insight: As consumers shifted their holiday spending online due to the impact of COVID-19, retailers responded by spreading out holiday deals over a series of weeks leading up to Black Friday, thereby leading to a “surge” of first-time installs of mobile shopping apps in the U.S., according to Sensor Tower’s analysis. Black Friday became the No. 2 day of all-time for Coinbase User List online sales, hitting about $9 billion, an increase of 21.6% from last year, per Adobe Analytics data. While this year has been much different than consumers and retailers expected, the coronavirus pandemic seems to have accelerated digital trends, including improving app functionality, streamlining mobile shopping and reaching consumers via social media. Sensor Tower’s report points out that retailers will need to create mobile apps that enable marketing and discovery to match functions for Coinbase User List consumers. Early estimates of the 2020 holiday season forecasted low overall sales. The National Retail Federation estimated that holiday spending growth could range between 3.6% and 5.2%, somewhat higher than forecasts from CBRE which estimated less than 2% growth, and the International Council of Shopping Centers which said the holidays would see a 1.9% rise in sales. As for e-commerce, the NRF anticipates online sales to grow between 20% and 30% from last year.
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Shakib Khan
Jun 19, 2022
In Welcome to the Tech Forum
Gucci Beauty is promoting its Bloom Profumo di Coinbase User List Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual “garden of dreams,” according to an announcement Coinbase User List shared with Mobile Marketer. After walking through a “portal lens” in the app, Snapchat users can search through the AR garden to find all five Bloom fragrances among a maze of bushes, flowers and gold dust. Traveling along thorny paths and past flowing fountains and showers of rose petals, visitors to the virtual garden can unlock hidden extras. The experience, available for a limited Coinbase User List time in the Snapchat carousel that features a selection of AR lenses, steers users to visit the luxury brand’s website where they can purchase Gucci Bloom fragrances directly. Insight: Gucci Beauty wants to engage Snapchat users with a branded experience inspired by its Bloom fragrance Coinbase User List by letting them hold up their smartphones and step through a virtual portal into a dreamy, computer-generated landscape. The immersive AR experience gamifies the process of learning more about the product as people search the virtual garden for the fragrance, and underscores the theme of “imagination, freedom and identity” With many consumers avoiding stores during the pandemic, virtual experiences like this are a creative way to connect with shoppers as they browse gifts during the holiday season. The luxury brand’s AR experience for Bloom marks the second Coinbase User List time it has sponsored a portal lens on Snapchat, a sign that Gucci’s efforts on the app could be paying off. During last year’s holiday season, Gucci sponsored the first luxury fashion portal lens, giving Snapchat users the illusion of stepping through a computer-generated door to visit a psychedelic tropical island that showed virtual handbags and accessories from the brand. Gucci wasn’t alone in sponsoring a portal lens,
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Shakib Khan

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