Jun 11, 2022
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Am I targeting different pain points? Do my ads set different expectations for my landing page? How do my ads prepare people for my landing page content? How do my ads Industry Email List prepare people to take the next step in conversion? Chances are, if you have a landing page that performs well enough, you can improve its performance even further by Industry Email List improving the ads that send traffic to it. Limits of this approach Of course, reverse-engineering your ads from your landing page and site content has its own downsides. Conversion data only tells you Industry Email List what worked for people who converted; it doesn't tell you much about what might work for new audiences. Therefore, this Industry Email List approach is particularly useful when you have a number of existing conversion data and want to use this data to come up with new advertising ideas. Conclusion Online advertising is a tricky process. You know what you want to say and who to say it to, but figuring out the best way to say it can be tricky. Luckily, your current customers Industry Email List have already given you a ton of information about what makes them want to convert. All you have to do is use this data to Industry Email List reverse-engineer an advertising strategy that really speaks to your audience. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.