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sumaiya zahan
Jul 31, 2022
In Welcome to the Tech Forum
Today, when the cost of acquiring customers is rising and the traffic dividends in first- and second-tier cities have disappeared, 600 million users in the third- to sixth-tier sinking markets have shown a strong demand for the Internet. The three giants in the sinking market: In 2018, Pinduoduo, who was only 3 years old, successfully went public in the United States; Qutoutiao, which was established for 2 years and 3 months, also landed on Nasdaq; Kuaishou has more than 700 million registered users; ... According to data provided by Alibaba, an average of 80% of the transactions of brands participating in Juhuasuan since 2018 came from newly purchased users, and nearly half of the newly purchased users came from the sinking market. The annual active consumers of. Taobao and Tmall have phone number list grown by more than 100 million in the past fiscal year, and 77% of the new users are from third- and fourth-tier cities and rural areas. The "China Mobile Internet 2019 Semi-Annual Report" released by QuestMobile believes that "quality + interest stimulation + social fission" has become an effective means to attract users in the sinking market. Driven by acquaintance relationships and social fission among users in the sinking market, micro-store services increased by 84.8% year-on-year, and fresh food e-commerce also ushered in 56.5%. So the question is, there are so many opportunities to sink the market, how can we quickly open the market and get a share? What other tactics are suitable for sinking the market? Want to know the answer. At 20:00 on August 1st, we specially invited the super-popular gold lecturer and Internet full-stack operation expert Luo Junmin to come to the live broadcast room to share with you the "Trillion-scale sinking market, how to use new media" Seize the dividend? 》 Live Outline 1. Profile of the consumption behavior of users in the sinking market Why do you want to sink the market? Consumer preferences of users in sinking markets 2. How to quickly open the market (industry + platform) Opportunities of "social e-commerce + short video + knowledge payment" 3. "Hybrid play" suitable for sinking markets (mode + capability requirements) Online + offline, short video + official account/mini program + community Sharing mode + distribution mode.
Free live broadcast how can the trillion-scale sinking market  content media
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