Of a quantitative technique, but we can move on to the qualitative field through more extensive interviews and without previously prepared Clipping Path questions, so that a more natural dialogue is established between the interviewer and the consumer. Focus group : this is one of the most popular research techniques since, although it is relatively expensive, it allows obtaining a large amount of valuable information. It consists of bringing together a group of between 6 and 12 people who are part of the brand's target to interview them and generate a debate on a topic of interest to the brand, such as a specific product,
customer service, an advertising campaign , etc. How to do market research in 7 steps 1) Define your goals As always, before taking any action in marketing, we have to stop to think about what we want to achieve with it. Being clear about the objectives of your research will help you better focus the next steps and achieve satisfactory results. Market research is a very versatile tool and as such, it can help us achieve very diverse goals : testing an idea for a new product, analyzing the success of an advertising campaign, improving an existing service, and much more.
2) Identify your target audience Market research is based on studying your target audience, so to achieve good results, it is essential that it is well defined. If you haven't done it before, it's time to sit down and define your buyer persona , a representation of the ideal customer for your products or services. This buyer persona should not be limited to demographic data, but should include in-depth information about their habits, needs, and challenges. 3) Choose the sample and the method In the previous section we saw some examples of quantitative and qualitative methods . Choosing one or the other will depend on the resources